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P-04 · Principal Holding development + brand Moscow region · 35-70 km from MKAD

«Kovcheg», a settlement
worth driving to.

Outside, the familiar world. On board, another life. Russia's first settlement where ecology is engineering, not banner promises. Where the dairy farm is a working business with its own creamery. Where burrata and trout under the Kovcheg brand reach Moscow restaurants. 150 families · ~60 hectares · CAPEX 3.6B ₽ · 7-year ROI up to +1.5B.

  • // CAPEX3.6B ₽farm + creamery + homes included
  • // EBITDA y4+135M ₽steady-state
  • // home-building+2.75Bmargin on 90 homes S/M/L
  • // 7-year ROI+1.55Blevers 1+2+5+3 stacked
// Big idea

We don't sell a plot. We sell a different way to live. Morning milk from your own cow, kids walking without anxiety, neighbors you know by name, burrata made yesterday, and an electricity bill drifting toward zero.

// Strategic principle

Agro launches first. A live farm with creamery is a marketing instrument that lets us sell homes for 50-85M ₽ instead of 30-40M. That difference is the real return from the farm. First two years the farm runs at a loss, that's the plan, not failure. The loss is covered by management dues and recovered by the home-building margin.

Main profit source, 90 ManCo homes (margin +2.75B). Glamping and creamery are demand engines for the homes and stabilized cashflow from Year 4.

What we're building

Six living businesses
inside one perimeter.

  1. 01 / Territory

    ~60 ha: 22.5 ha residential + 25 ha farm + 12 ha lake & glamping

    Residential, 150 plots of 12-15 sotka, unified architecture, living hedges up to 1.5 m, no fences between neighbors. Agro zone, farm, greenhouses 2 to 5 ha, fish farm. Settlement center, gatehouse, sports complex, 25 m pool, agro-school, kindergarten, medical post, coworking, 600 m² ManCo office. Distance from MKAD, 35-70 km.

  2. 02 / Farm + creamery

    100 cattle · 200 sheep · 1,000 birds · Kovcheg brand

    Simmental/Holstein, 600,000 liters of milk per year: 20% sold direct, 80% routed to the creamery. Fresh cheeses from month 8: mozzarella, stracciatella, burrata, ricotta (900-2,200 ₽/kg). Aged cheeses from month 18: semi-hard, gouda, alpine (1,400-2,800 ₽/kg). Kovcheg brand filed with Rospatent (classes 29, 30, 31, 43, 44). Farm+creamery revenue from Year 3: 93.8M/year, EBITDA +40.8M.

  3. 03 / Greenhouses 2→5 ha

    Vegetables + greens + berries under one brand

    Phase 1: 20,000 m², tomatoes/cucumbers/peppers (40%), salads/basil/spinach/microgreens (30%), strawberries/raspberries (20%), packing workshop (10%). Phase 1 revenue, 49.4M/year, EBITDA +12M. Phase 2 (50,000 m²), EBITDA +35M. Supply to premium retail and to our own glamping restaurants.

  4. 04 / Fish-farm + glamping

    Trout 15 t/year · 24 cottages over water · 7,500 ₽ a night

    Fish farm: trout in cages 15 t (650 ₽/kg), carp 12 t (250 ₽/kg), processing, paid fishing for guests. Revenue 18.9M/year, EBITDA +6M. Glamping park of 24 cottages at 40% load, revenue 37.1M/year, EBITDA +23.6M. Every guest is a prospective lot buyer.

  5. 05 / Three home series

    S/M/L · 25M / 50M / 85M ₽ · showroom before contract

    Series S "Prostor", 100 m², 25M (cost 14M, margin +11M). Series M "Bereg", 160 m², 50M, the flagship. Series L "Kovcheg", 240 m², 85M (margin +56M, 193%). Total 90 ManCo homes (20+50+20), average build cost 22M, total margin +2.75B. Plus 60 self-build plots × 13M = +780M.

  6. 06 / Agro-school + community

    School with farm program and a co-op as loyalty anchor

    The school weaves biology, hands-on work, ecology and entrepreneurship into one curriculum. Ages 6-7, feeding the animals; 8-10, greenhouses; 11-14, agronomy, ichthyology, cheesemaking. In parallel, the SPK co-op (193-FZ): residents buy in at 2M, earn 27% annual yield from agro profits (ESKhN tax 6% vs. 20% LLC, 11.5M/year saved).

Five levers

Base +458M.
With levers, +1,554M.

// Investment memorandum · v3 (revised) optimal lever stack 1+2+5+3
+380M
Price escalation
3 price waves +10%/+20%
+320M
Tier A · waterfront lots
20 lots at +12-25M premium
+270M
Cooperative pai (SPK)
SPK · 135 families × 2M
+126M
Upsell packages
smart-home, interior, banya

Base 7-year ROI, +458M. With levers 1+2+5+3 stacked, +1,554M. All levers fire in Year 1 except upsell (from month 13, post-showroom) and resale (parked until project maturity in Years 4-5). The critical move, publicly announce the price escalation before first sales: buyers see a living project and stop waiting for the next wave.

Agro is marketing, not the profit center. The live farm with creamery lets us sell homes for 50-85M instead of 30-40M. That difference is the real profit from the farm.
Zafarkhon Alikhodjaev IDEAL Consult · principal of Kovcheg

Ready to look, we'll send the complete pack.

17-page investment memorandum v3 with financial model, P&L per agro block, 24-month roadmap, analysis of five monetization levers. Under NDA, within one business day.